Marketing and Communication

Univerzitet Ca’ Foscari Venecija

Italija, Venecija
Mediji i komunikacije
Master studije
na upit
4 semestra
Italijanski

Marketing and Communication

Za informacije na srpskom jeziku možete pisati na unive@studije.info.

 

Univerzitet Ca Foscari Venecija

 

Programme duration: 2 years

Campus: Economic

Language: Italian

 

Course overview

The Master’s Course provides a general training in the planning, management and control of marketing and communication activities. In the training process, international marketing policies, brand management and new product development issues are analysed, as well as the policies of distribution channels, advertising in the real and virtual world and public relations in competitive national and international contexts in profit oriented or social enterprises.

 

Occupational profiles

Master's graduates in Marketing and Communication may be employed as product managers, brand managers, category managers, sales and marketing manager of companies producing goods and services, account manager in advertising, market research and marketing and communication consulting companies, project manager in the processes of innovation and support for creative activities.

 

Why enrolling in this programme

  • Specialized skills and knowledge related to the most current topics of marketing and communication.
  • Experience of innovative teaching and concrete experience in research laboratories, accompanied by local community and businesses.
  • Opportunities for internationalization and expatriation in the labour market: one year after graduation there is a high percentage of employability.

 

Professional profiles

  • market analyst
  • manager with various roles: marketing, product, brand, category, key account
  • managers with various roles: digital, social media, web marketing

 

Za sve dodatne informacije možete pisati na unive@studije.info.

 

 

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